The Amazing Race Israel
The Amazing Race Israel
activeTV has recently completed production for another pioneer edition of The Amazing Race - this time, for Israel's terrestrial broadcaster, Reshet of Channel 2. The Amazing Race Israel - Ha'Merotz La'Million (English: The Race to the Million), based on the 10 Emmy Award winning format of The Amazing Race. This is the first Hebrew language Race, with contestants solely from Israel, racing around the world. This is also Israel's first ever large-scale travel reality show across the world.
Similar to United States, Brazil & Asia versions, contestants from Israel will form teams of two people, with pre-existing relationships such as siblings, best friends, dating couples. The teams represent a wide demographic of different ages, races, sexual orientations, and relationships. Amir Maori, Reshet's Executive Vice President Programming commented: "we are very excited to be a part of one of the most successful reality brands in worldwide television and we are looking forward to bringing Israeli audiences the greatest show ever produced in Israel."
"This insatiable appetite for world-class progammes..." said Michael McKay, President of activeTV. "...definitely upped the ante for what's to come".
activeTV provided creative consultancy as well as production expertise, leveraging on it's multi-national production team and crew that has worked on The Amazing Race Asia over 3 series. The company's extensive experience combined with the vision and key insights to Israeli market by Reshet, proves to be the winning formula in this first-ever Amazing Race Israel production.
The series is currently in post-production in Israel and scheduled to broadcast first quarter 2009.
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